Target Holiday 2023Whether the holidays mean a 10-pound turkey or turkey sandwiches, we all celebrate differently. And at Target, there’s plenty of festivity to go around.
We captured everything people love about this time of year to show that however you holiday, Target’s here for it.
After 8 months of good puns and bad puns, writing and re-writing, wordplay and work/play, we finally flew out to LA and spent a month shooting 500+ assets to bring it all to life.
The cherry on top of our holiday sundae? We collaborated with Ryan Tedder and Rosemarie to create a festive new pop version of the ’90s hit “Love Like This” by Faith Evans. And we even reimagined a Reggaeton version in Spanish.
CREDITS
ECD: Karla Mileski
Creative Team: Annabel Will, Bella Raykhman, Sydney Pelligirini Design Director: Chris Allen Producers: Kelly Appleton, James Wade, Noah Decker
Design: Gonzalo Donoso
Director: Lacey
Production Designer: Emma Fairley
Wardrobe Stylist: Natalie Scicolone Margaros
Food Stylist: Caroline K. Hwang
MUA: Stevie Huynh I Hair: Rachel Rachel Lee Wright I Nails: Emi Kudo
Stills Photographer: Jessica Miller I Props & Soft Goods Stylist: Shelby Kay Editing: Graham Patterson, Garrett Tezanos
Color: Tim Massick
Finishing: Framestore