Target HOLIDAY 2022Target is people's “happy place.” So what happens when the “happy place” is paired with the happiest time of year? Pure joy, pure holiday, and 100% pure Target.
SOCIAL MOTION
Taking the holiday spirit from IRL to URL with 10 unique motion assets that lean into socially native language and mechanics.
SOCIAL STILLS
We created 20 unique stills that lean into the visual world of the entire campaign.
And as a soundtrack to the season, we partnered with Years + Years to create a new dance-pop version of the 90’s hit “100% Pure Love.” Jarina De Marco put her own spin on the song for our Spanish-language campaign.
CREDITS
ECDs: Craig Love, Karla Mileski, Katia Keuthe
Creative Team: Annabel Will, Milo Kossowski, Laura Vancil, Bella Raykhman
TVC Director: Lacey
Production Designer: Kristen Vallow
Wardrobe Stylist: Natalie Scicolone Margaros
MUA: Stevie Huynh I Hair: Rachel Rachel Lee Wright I Nails: Emi Kudo
SOCIAL SHOOT
Director: Madeline Turner
Photographer: Jessica Miller
Props & Soft Goods Stylist: Shelby Kay
Food Stylist: Daphne Campbell