Target GRWM CHALLENGEAs a proud Gen Z cusp-er, there’s one thing I know for sure - Gen Z is gonna make a GRWM video. So to launch Target’s spring collection and Target Zero products, we used the ‘get-ready-with-me’ mechanic to create a challenge.
And we shot it all outside. On the beach. In the middle of winter. When California was finally out of a drought (yay!) but flooding was at an all-time high (uh-oh).
What could possibly go wrong?
Against all odds, we somehow managed to pull it off. And as we were chasing the sun, the wheels (well, more like doors) fell off the whole operation.
Luckily, we still pulled it off and now, we all
know how to screw a door hinge back on.
Lesson learned.
CREDITS
ECD: Karla Mileski
Creative Team: Annabel Will, Bella Raykhman, Sydney Pelligirini Producer: Kim Chavez
Director: Malia James DP: Lauren Marians
Production Designer: Briana Gonzales
Wardrobe Stylist: Jardene Hammond
MUA: Stevie Huynh I Hair: Rachel Rachel Lee Wright I Nails: Emi Kudo