Panera bread Swim soups

July is officially the hottest month of the year for most of the U.S. and 70% of people (surveyed by Panera) told us the hot weather does not stop them from eating soup. To the year-round soup aficionados out there: we see you, and we celebrate you.

We started the best way we knew how.

By teasing it out on social, of course.

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And when we finally dropped it…

Soup in the summer people were feeling pretty seen.

@perfectly_redefined
@jacquieandryan
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And we were feeling pretty seen, too.

We sold out within the first day & gained 400MM+ impressions in just one week. Which means people were talking. Specifically, people over at Good Morning America.com, Ad Age, Elite Daily, ABC, and New.com to name a few. The launch was featured in the TheSkimm, a daily roundup of top news stories with a reach of 1MM+ readers. AND Stephan Colbert tweeted about us (I’m fangirling, too). The bottom line? Next time you find yourself craving soup in the summer, dive in. We’re here for it.

CREDITS
CDs: Emma Sullivan, Jason Moran AD: Annabel Will